Karen Bitran

Karen Bitran is currently the Marketing Operations & Analytics Director at Zendesk, where responsibilities include structuring the Marketing Operations area in Latin America and implementing data analysis processes for business decision support. Prior to Zendesk, Karen held various roles in marketing and business intelligence at Babel-Azza and RD Station, where key achievements included optimizing media analysis and establishing data management processes. With extensive experience at Oracle, Karen managed digital marketing activities and developed a Market Intelligence division in Latin America. Earlier in the career, leadership as a Research Manager at IDC involved overseeing research programs for software and services in the region. Karen Bitran holds master's degrees in Big Data from FIA Business School and FGV, as well as an MBA from FGV and a minor in Social Communication from FAAP.