Shweta Patkar

Shweta Patkar is a Senior Engagement Marketing Specialist at Zendesk, where responsibilities include strategizing and executing customer marketing programs throughout the customer lifecycle and optimizing channel best practices. Key accomplishments include increasing push message engagement and driving significant pipeline revenue through targeted in-app marketing campaigns. Additionally, Shweta serves as Email Marketing Manager for the mental health nonprofit TogetherWell, deploying onboarding and event campaigns while collaborating with various teams. Previous roles include Research Assistant at UC Berkeley's Helen Wills Neuroscience Institute, where algorithms for MRI analysis were developed, and freelance Market Researcher for various clients. Shweta holds a Bachelor's degree in Cognitive Science from the University of California, Berkeley, and has completed a specialization in Interaction Design at UC San Diego.