Vanessa Canzani

Vanessa Canzani is an accomplished marketing professional with extensive experience in demand generation and integrated marketing, particularly in the Latin American market. Since August 2018, Vanessa has served as the Director of Demand Generation & Integrated Marketing at Zendesk, also supporting the leading LATAM Marketing Team since July 2021. Prior to this role, Vanessa held various positions at Oracle from October 2014 to August 2018, including Senior Manager and Marketing Automation Manager, where responsibilities encompassed the creation and implementation of marketing strategies and campaigns across multiple product lines. Earlier experience includes roles at National Instruments, Vistage Worldwide, and Quântica, where Vanessa developed foundational skills in database marketing, event coordination, and customer relationship management. Vanessa holds an MBA in Marketing from FGV - Fundação Getulio Vargas and has a degree in Advertising & Marketing from Faculdade Cásper Líbero, complemented by education from Northern Virginia Community College.