Luca Villanueva

Luca Villanueva is a skilled marketing professional with extensive experience in retail media and digital advertising. Currently serving as a Retail Media Specialist for L’Oréal at Zenith España since June 2022, Luca focuses on implementing marketing strategies with key retailers, including Amazon and Carrefour, while planning and executing digital media campaigns. Prior to this role, Luca worked as a Performance Senior Planner and Digital Media & RTB Planner at Digital Group - Agencia de Medios from September 2019 to June 2022, where responsibilities included media planning and client presentations. Educational qualifications include a Master in Marketing Digital from Spain Business School (2018 - 2019) and a degree in Publicidad y Relaciones Públicas from Universidad del País Vasco (2013 - 2017).