Patricia Sierra Lopez

Patricia Sierra Lopez has worked in various roles within the advertising industry. Patricia started their career as a Campaign Manager at Zeddigital, Zenith Optimedia Group in 2008. Patricia then moved on to Zenithmedia, where they served as a Digital Planner and later as a Multimedia Strategist Planner for Procter and Gamble. In 2013, they joined OMD España as a Jefe de planificación, where they managed the McDonald's account and focused on digital strategies. Patricia then returned to Zenith, where they held positions as Director de cuentas and Omnichannel Project Director, working closely with L'oreal España on strategic and tactical campaigns. Most recently, Patricia joined Carat as an Integrated Client Lead before transitioning to their current role as Client Service Director L'Oréal España y Portugal at Zenith España in 2022. Throughout their career, they have demonstrated expertise in strategic planning, integrated campaigns, and digital innovation.

Patricia Sierra Lopez completed their education at Universidad Europea, where they obtained a degree in ADE+Publicidad y RRPP. Patricia also achieved a high level of proficiency in English and a moderate to low level in French. No specific dates for their education were provided.