Inma Mairena

Inma Mairena serves as the Client Services Director and Connection Lead at Zenith España since February 2021, bringing extensive experience in digital strategy and consumer-centric approaches. With a career spanning over a decade at Zenith, roles include Head of Digital & Tech & ROI Manager, where responsibility encompassed developing data-driven strategies focused on consumer journeys, as well as Communication Planning Director, where insights-driven communication strategies were crafted. Inma’s foundational roles included Digital Account Manager and Digital Planner, where the focus was on executing and optimizing various digital campaigns for notable clients. Additionally, teaching experience at IAB involved shaping the next generation of digital communication professionals. Academic credentials include a degree in Advertising and Public Relations from Universidad Complutense de Madrid.