Yixiao Wang

Yixiao Wang is a seasoned professional in strategic planning and media execution, currently serving as a Senior Planning Director at 实力传播 since August 2019. Previously, Yixiao held positions such as Marketing Sciences Director at OMD APAC, where responsibilities included conducting training, and Ass. Data and Digital Development Manager at 联合利华, focusing on e-commerce tools and data analysis. Prior experience includes Associate Planning Director at Carat, managing the Oreo account, and Business Intelligence Manager at OMD China, where advanced analytics were applied to media investment strategies. Yixiao's expertise encompasses strategic planning, digital analysis, and thought leadership, demonstrated through significant contributions to client campaigns across various industries. Educational qualifications include a Master’s Degree in Language Interpretation and Translation from Shanghai Jiao Tong University and a Bachelor’s Degree in Economy & Trade English from Sichuan International Studies University.