Zenith UK
Florence Ospici is a seasoned professional in business development and strategic direction with extensive experience in the digital marketing landscape. Currently serving as Business Development Director at Publicis Media since February 2024 and Group Strategy Director at Zenith UK since November 2019, Florence previously held senior roles at several prominent agencies. Key accomplishments include leading the Baileys Global Digital account at VMLY&R and managing major accounts such as Desperados and Vodafone. With a background in handling high-profile clients like NBCUniversal and Toyota EMEA during tenure at We Are Social, Florence has demonstrated expertise in creating data-driven marketing strategies and enhancing brand presence across multiple markets. Florence's academic background includes a Bachelor of Arts in French with ancillary Italian from the University of Birmingham.
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Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.