Zenith UK
Katie Morrison is a seasoned professional in the media and planning industry, currently serving as Business Director at Zenith UK since July 2023. Previously, Katie held the position of Planning Director at Zenith from June 2020 to July 2023, and Planning Manager at KR Mediacom from January 2016 to June 2020. Early career roles include Account Manager and Account Co-ordinator at BossMan, Training Co-ordinator at Sewells Group, and Graphic Design and Account Administration at Morrison McDougall Public Relations. Katie's professional journey began as a Personal Assistant at The Organisational Development Company from 2005 to 2007. Educational background includes a BA in Media Studies and Art History from Victoria University of Wellington, completed in 2007, and prior education at Wellington Girls' College.
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Zenith UK
Welcome to Zenith – the ROI agency. Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign”. Now we hear: “take me from 4th to 1st in my category”, “help me grow 10% in a market declining 10%” or “make me the most loved brand in my industry”. These are huge asks of media, that can’t be met through tweaking the media plan of two years ago. Decades of advertising research prove that without a big change, large brands stay large and small brands stay small. This is why Zenith help brands make bold moves. Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers. Bold moves are backed up with a solid forecast – they are a better path to growth. Bold moves build a partnership – we believe in this approach so much we link our growth to your success. Bold moves bring bigger ROI. This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency. Campaign's Best Places to Work 2023 and The Sunday Times Best Places to work 2024. On the podium for Campaign's Agency of the Year for the last three years and most awarded agency at the Campaign Media Awards for 2023 and 2024.