Cameron Solu

Director, Paid Media at Zeno Group

Cameron Solu has a diverse work experience in the field of digital marketing. They started as a Sales Associate at DICK'S Sporting Goods in 2013 and later worked as a Financial Services Representative at Genisys Credit Union. In 2014, they joined Milosch's Palace Chrysler Dodge Jeep Ram as a New Car Salesperson and simultaneously worked as an SEM Analyst at Search Optics.

In 2016, Cameron joined Garber Management Group as a Paid Search Specialist and later transitioned to Jekyll and Hyde Advertising and Marketing, where they served as a Digital Media Manager and Digital Media Analyst. They were responsible for overseeing digital advertising operations for multiple clients and collaborating with traditional media departments to develop comprehensive media plans.

In 2018, Cameron joined AutoPets as a Performance Marketing Lead and then returned to Jekyll and Hyde Advertising and Marketing as the Director of Digital Media. They successfully managed all digital advertising operations, including paid search, display, remarketing, paid social, programmatic, and native campaigns.

From 2019 to 2022, Cameron worked at TechSmith Corporation, where they held the role of Digital Marketing Strategy Manager. They were responsible for overseeing all digital advertising operations and managing relationships with third-party advertising partners. They focused on formulating and optimizing multi-platform media plans with a data-driven mindset.

Currently, Cameron is working at Zeno Group as the Director of Paid Media, starting in 2022.

Cameron Solu completed a Bachelor of Arts degree in Advertising from Michigan State University from 2009 to 2013. Prior to that, they obtained a high school diploma with a focus on General/Honors study from Eisenhower High School from 2007 to 2009. They have also obtained various certifications in digital marketing including Platform Certification Course from StackAdapt in May 2023, LinkedIn Marketing Solutions Fundamentals from LinkedIn in August 2021, SEO Fundamentals Certification from SEMrush in May 2018, Sprout Social Certified Professional from Sprout Social, Inc. in November 2017, Google Analytics in October 2015, Bing Ads from Microsoft in June 2015, Marin Software from Marin Software in September 2014, Google AdWords in August 2014, and New Media Drivers License from Michigan State University in April 2013.

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