Gina Hayes

Gina Hayes is an experienced public relations professional currently serving as an Account Supervisor in Creator Marketing at Zeno Group since May 2024. Prior to this role, Gina held various positions at Archer from July 2019 to May 2024, including Senior Public Relations Specialist and Public Relations Specialist. Key responsibilities included developing influencer programs for B2B and B2C clients, managing day-to-day correspondence with creators, and facilitating negotiations. Gina also played a significant role in event activations and was an Employee Resource Group Leader. Earlier in the career, Gina gained experience as a Marketing & Communications Intern at Epicenter Memphis, where responsibilities included managing media coverage and planning events. Gina holds a Bachelor of Arts in Public Relations from The University of Memphis, earned in 2019.