Lauren McGuire

Senior Vice President, Paid Media & Digital Operations at Zeno Group

Lauren McGuire has a diverse and extensive work experience in the field of digital marketing and media. Lauren most recently held the position of Senior Vice President, Paid Media & Digital Operations at Zeno Group, starting in January 2022. Prior to this role, they were Vice President, Digital Marketing at Zeno Group from March 2020 to December 2021.

Before joining Zeno Group, Lauren worked at Resolute Digital, a Weber Shandwick Company, where they served as Director, Paid Planning & Buying from March 2019 to February 2020. Prior to that, they held the position of Associate Director, Digital Media at TMP Worldwide from July 2018 to March 2019.

Lauren also gained valuable experience at Rise Interactive, where they worked as an Account Manager from November 2017 to July 2018. Lauren also worked as Sr. Manager, Marketing & Sales at Tribune Media from November 2016 to November 2017.

Earlier in their career, Lauren worked at Conversant, LLC, where they held the positions of Sales Planner from March 2016 to November 2016 and Account Manager from May 2015 to March 2016. Lauren also worked at Light Reading as an Account Manager, East Region from February 2014 to May 2015.

Lauren's work experience also includes roles at UBM DeusM, where they served as Community Specialist from February 2013 to February 2014, and as Community Coordinator from February 2012 to January 2013.

Throughout their career, Lauren has demonstrated expertise and proficiency in the areas of digital media, marketing, and sales, making their a valuable asset in the field.

Lauren McGuire pursued their undergraduate studies from 2007 to 2011 at Loyola University Maryland, where they obtained a Bachelor's degree in Communications with a specialization in PR and advertising. Additionally, they completed a minor in Business Administration during their time at Loyola. In 2010, they took part in a study abroad program at Newcastle University, although no specific degree was mentioned for this experience.

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Timeline

  • Senior Vice President, Paid Media & Digital Operations

    January, 2022 - present

  • Vice President Digital Marketing

    March, 2020

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