Theresa Bertrand

Executive Vice President, Strategy + Planning at Zeno Group

Theresa Bertrand has a diverse and substantial work experience. Theresa is currently the Executive Vice President of Strategy + Planning at Zeno Group, starting in 2022. Theresa'sprevious role was at BCW Global, where they held the position of Executive Vice President of Strategy from October 2020 to September 2022. At BCW Global, they also served as the Senior Vice President of Strategy from October 2016 to October 2020. Theresa played a key role in developing earned strategies and campaigns for clients, with a focus on brand recognition and consumer engagement.

Before joining BCW Global, Theresa worked at Cohn & Wolfe from 2008 to 2016. Theresa held the role of Vice President and Client Leader from October 2010 to October 2016, and prior to that, they served as an Account Director from July 2008 to October 2010. Theresa also gained experience at GCI Group as an Account Supervisor from October 2007 to July 2008.

Theresa's earlier career includes founding their own venture, Be Aware Apparel, where they served as the Founder and Designer from May 2005 to October 2007. Theresa also worked at Deussen Global Communications as an Account Supervisor from April 2003 to October 2007, and at Magnet Communications as an Account Coordinator from 2001 to 2003.

Overall, Theresa Bertrand has a strong background in strategy development, client leadership, and brand communication, with extensive experience in the communications industry.

Theresa Bertrand completed their Bachelor of Arts (BA) degree in French and International Business from St. John's University, where they attended from 1998 to 2002. In addition, they briefly studied International Business at Université Claude Bernard Lyon 1 from 2000 to 2001.

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Timeline

  • Executive Vice President, Strategy + Planning

    September, 2022 - present

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