Zero_by_fifty
Peter Schelstraete is an accomplished business leader with extensive experience in marketing and digital strategy. Currently serving as a Partner at Zero_by_fifty since May 2024, Peter is also a Co-Founder of Ubuntoo, where efforts are focused on harnessing Collective Intelligence to address significant global issues. As a Partner at MarCaps, Peter contributes to developing advanced marketing analytics tools. Peter's previous role as Global VP of Digital, Assets, Licensing & Retail at The Coca-Cola Company involved creating a comprehensive digital vision and managing major global sports and entertainment assets. Peter also held various senior marketing positions within Coca-Cola, leading initiatives across the Asia Pacific region and directing brand management efforts in multiple international markets. With a strong educational background, including a degree in Commercial Engineering from KU Leuven and a Master of Advanced Studies in Business Management from IAE Montpellier, Peter Schelstraete brings a wealth of expertise to the organizations Peter collaborates with.
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Zero_by_fifty
Innovations with enormous promise too often go unfulfilled. Zero.by.Fifty addresses the gap between superior ideas/technologies and customers struggling to meet climate goals, especially in the context of demanding commercial agendas and growth expectations. ZBF helps startups scale rapidly by designing business models, commercial strategies, and products that match customers’ sustainability and business priorities. ZBF was developed by a group of senior global C-Suite executives to accelerate a selected group of enterprises that tackle the world's emissions get to the next growth level. With over 100 years of broad experience leading companies around the world, our cross functional team of passionate leaders at ZBF partners with innovators to scale faster.