George Santayana

As an entrepreneur and “go-getter” for most of his adult life, JJ always turned to the outdoors for internal solace. He may be a techy in the office and a known web guru online, but for this environmentally devout businessman, the woods have always been his church. Growing up in undeveloped Florida, JJ has long realized that everything we need as a species to survive and thrive is already provided to us by nature itself. Through years of corporate experience in entrepreneurial America, he has also learned sadly that so many of us have lost our innate connection with the natural world. He strongly believes this is the reason we are dealing with a lot of environmental issues today. Driven by a desire to reconnect humanity to nature and preserve our environment, JJ decided to apply his entrepreneurial experience for a cause he knew was much bigger than himself. With Sarah, his aligned partner in business and life, they opened Zero Waste Store, embarking on a mission to preserve mother earth as we know her.