Ben Hughes has a diverse work experience in various roles and companies. Ben started their career in 2001 as a Category Manager at Goodman Fielder. Ben then worked as an Assistant Brand Manager and later as a Brand Manager at Goodman Fielder and Bluebird Foods, respectively. In 2005, they joined Fonterra, where they held positions such as Brand Manager, New Markets Development Manager, and Senior Brand Manager. After that, in 2011, they worked as a Senior Marketing Consultant at da Vinci Marketing. Since 2012, Ben has been a part of Zespri International, taking on roles such as Regional Market Manager, Regional Manager, General Manager, and Sales Lead.
Ben Hughes completed their Bachelor's degree in Management Studies with a focus on Marketing and Accounting (Hons 1st Class) at The University of Waikato from 1996 to 2000. Ben then pursued a Master's degree in Management Studies specializing in Marketing & International Management (With Distinction) from The University of Waikato from 2000 to 2001.
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Zespri International
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Welcome to Zespri, one of the world’s most successful horticultural marketing companies and NZ’s largest horticultural exporter, exporting more than 167 million trays of kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume. We’re part of a global team of growers, post-harvest suppliers, employees, distributors and retailers dedicated to consistently providing quality, fresh kiwifruit. With sales revenues of $3.1 billion, the Zespri™ Brand is recognised as the world leader in premium-quality kiwifruit. Based in New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 550 people globally. On behalf of our 3,200 growers in New Zealand and 1,200 growers based elsewhere, we manage kiwifruit innovation, supply and distribution management and marketing of Zespri™ Green, Zespri™ Organic Green, Zespri™ Sweet Green, Zespri™ SunGold, Zespri™ Organic SunGold, Zespri™ Gold Kiwifruit and Zespri™ Red. Zespri invests heavily in the future of New Zealand kiwifruit. Our plant breeding programme is the world’s largest and most advanced, with 75,000 potential new varieties. We are also at the cutting edge of research on kiwifruit health and nutrition, on-orchard productivity and sustainability, to name a few. This passion, innovation and investment ensures Zespri’s position as the world’s premier kiwifruit brand.
