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Judy Lee

Head Of Marketing - Future Markets at Zespri International

Judy Lee has extensive experience in marketing and leadership roles. Judy is currently the Head of Marketing - Future Markets at Zespri International, where they lead a team of 7 marketing managers and executives across 20 emerging markets. Their responsibilities include strategic brand and business planning, developing and managing regional campaigns, and providing leadership to the team. Judy has also held various other marketing roles at Zespri, including Head of Marketing - SEA, AU & MEIOA, Head of Marketing - Southeast Asia & Australia, Regional Marketing Manager - Southeast Asia and Australia, and Marketing Manager (Southeast & South Asia). Prior to Zespri, they worked at Del Monte Pacific Limited as a Regional Marketing Manager and at Cerebos Pacific Limited as an Assistant Marketing Manager. Judy's earlier experience includes roles at Kimberly-Clark as a Regional Brand Manager and Product Manager, and at International Enterprise Singapore as a Senior Trade Officer.

Judy Lee completed their education with a Bachelor's Degree in Business Administration, majoring in Marketing, from the National University of Singapore from 1992 to 1996. Judy also participated in an International Student Exchange Program at The University of Western Australia in 1995, where they focused on Marketing. Before that, they completed their GCE A Levels at Raffles Junior College from 1990 to 1991. Judy began their education at Raffles Girls' School, where they obtained their GCE O Level from 1986 to 1989.

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Zespri International

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Welcome to Zespri, one of the world’s most successful horticultural marketing companies and NZ’s largest horticultural exporter, exporting more than 167 million trays of kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume. We’re part of a global team of growers, post-harvest suppliers, employees, distributors and retailers dedicated to consistently providing quality, fresh kiwifruit. With sales revenues of $3.1 billion, the Zespri™ Brand is recognised as the world leader in premium-quality kiwifruit. Based in New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 550 people globally. On behalf of our 3,200 growers in New Zealand and 1,200 growers based elsewhere, we manage kiwifruit innovation, supply and distribution management and marketing of Zespri™ Green, Zespri™ Organic Green, Zespri™ Sweet Green, Zespri™ SunGold, Zespri™ Organic SunGold, Zespri™ Gold Kiwifruit and Zespri™ Red. Zespri invests heavily in the future of New Zealand kiwifruit. Our plant breeding programme is the world’s largest and most advanced, with 75,000 potential new varieties. We are also at the cutting edge of research on kiwifruit health and nutrition, on-orchard productivity and sustainability, to name a few. This passion, innovation and investment ensures Zespri’s position as the world’s premier kiwifruit brand.