Melina Villar Gómez

Melina Villar Gómez is a seasoned professional with extensive experience in trade marketing and business development, currently serving as KAM & Trade Marketing Manager for Iberia at Zespri International since 2019. Previously, Melina held various roles at Pascual from 2008 to 2019, including Trade Category Manager for Bifrutas and Trade Marketing Manager for the On-Premise channel, where responsibilities included market analysis, promotional plan implementation, and account development. Earlier career highlights include positions at Solan de Cabras, Red Bull, Schweppes, and L'Oréal, focusing on trade marketing strategies and logistics management. Melina holds a Bachelor’s degree in Business Administration from Universidad Metropolitana, a Master’s in Marketing and Commercial Management from ESIC Business & Marketing School, and an Advanced Program in Digital Marketing and Interactive Publicity from ICEMD.