Alex Vallejo

Alex Vallejo is an experienced professional in digital media and client experience operations, currently serving as the Director of Client Experience Operations at Zeta Global since September 2025. Prior to this role, Alex held various positions at Cooper Smith from October 2009 to July 2025, culminating in the position of Director of Digital Ad Ops and Programmatic. In this capacity, Alex provided strategic guidance to high-profile clients, focusing on digital media execution and optimizing performance through data integration and financial reconciliation. As a Digital Media and Ad Ops Supervisor, Alex implemented process improvements that enhanced team productivity and successfully negotiated cost efficiencies in media rates. Alex is a founding team member of the Cooper-Smith Digital team and has a Bachelor of Science in Business Administration with a concentration in Marketing from Bowling Green State University.