Heather Anding

Heather Anding is an experienced marketing and strategic consulting professional with a diverse background in various leadership roles. Currently serving as Vice President of Strategic Consulting at Zeta Global since February 2017, Anding previously held multiple positions at Harte Hanks, including Senior Director of Solution Consulting and VP of Marketing for Retail Solutions. Prior experience includes roles at GE Capital, Best Buy, Conseco Finance, Citigroup/Associates, and the Texas Department of Family and Protective Services. Throughout these positions, Anding has demonstrated expertise in strategic sales support, marketing strategy, client-specific solution proposals, and customer loyalty programs. Anding holds a Bachelor of Science in Human Development & Family Studies from Texas Tech University.