Jinjin Xiao

Jinjin Xiao is an experienced analyst specializing in media strategy and analytics, currently serving at Zeta Global since May 2019, following a role at Sizmek. Expertise includes diagnosing campaign performance, utilizing SQL and Python for data analysis, and crafting actionable insights for client relationships, particularly within the retail sector. Previous experience includes a data analyst role at the United Nations, where Jinjin contributed to sustainable development projects, and internships at Siemens, China Merchants Securities Co., Ltd., and Bank of China, focusing on data accuracy, client advisement, and financial analysis. Jinjin holds a Master’s degree in Business Analytics from Fordham University and a Bachelor’s degree in Computer Science from Sun Yat-sen University.