Kristen Licata

Kristen Licata is a seasoned marketing professional with extensive experience in client partnerships and business development. Currently serving as the Director of Client Partnerships at Zeta Global since November 2024, Kristen leads initiatives utilizing the Zeta Marketing Platform to enhance customer connections and drive growth. Prior to this role, Kristen held a position in Enterprise Advertiser Partnerships at adMarketplace, successfully forging multi-million dollar partnerships with Fortune 300-500 companies. Kristen's expertise also includes serving as Director of Global New Business at QA Ltd, where significant contributions were made in building digital capability programs for global brands. Earlier career roles include management positions at ThomasARTS and Rallye BMW, along with marketing roles at SUNY Plattsburgh and Swarovski. Kristen holds dual Bachelor of Science degrees in Marketing and Business Administration from the State University of New York at Plattsburgh and a Digital Certification in Digital Marketing & Business Strategy from Circus Street.