Ricannia Frates

Ricannia Frates is an experienced professional in client partnerships and sales, currently serving as the Director of Client Partnerships at Zeta Global since March 2024. Previously, Frates was the Head of Brand Partnerships for the West at TheMessenger, leading sales efforts and navigating a start-up environment from February 2023 to January 2024. At The Washington Post, Frates excelled as a Global Client Partner, recognized as a top revenue producer from 2018 to 2021, primarily focusing on tech, healthcare, and corporate clients in the Bay Area and Pacific Northwest. Prior roles include National Digital Sales at CBS Corporation, National Sales Manager at Manta, and National Sales Manager at Praetorian Group, demonstrating a strong background in digital sales and partnerships. Frates holds a B.A. in Communications from California State University-Sacramento.