Tracy Mueller

Tracy Mueller is a seasoned marketing professional with extensive experience in client strategy, digital marketing, and campaign management. Currently serving as VP of Client Strategy at Zeta Global since November 2018, Tracy is dedicated to enhancing customer experiences through data-driven go-to-market strategies and audience engagement. Previously, as Senior Director of Digital Strategy at Susan G. Komen, Tracy implemented a comprehensive marketing strategy that significantly increased revenue and audience engagement. Earlier roles include Senior Marketing Manager at MEplusYOU Agency, where campaign development was facilitated for various high-profile clients, and Marketing Manager at Hammerman & Gainer, Inc., overseeing federal bid opportunities and strategic planning. Tracy holds a B.S. in Advertising & Public Relations from Texas Christian University.