Antoine Ballot

Antoine Ballot is a seasoned consultant and leader in performance business and data, currently serving as Principal Consultant at ZeTrace since January 2023. Antoine's extensive experience in e-commerce includes prior roles as Ecommerce Director and CDO at NOCIBE, overseeing digital strategy and operations for a leading premium beauty platform in Europe. Antoine has also held senior positions in various organizations such as Expertime, 3SW, Eulerian Technologies, Euroguitar, and Cofidis, where responsibilities ranged from digital project management to marketing management and customer success. Antoine holds advanced degrees in marketing and business management from respected institutions, showcasing a strong academic foundation to complement a robust career in digital commerce and transformation.