Caitlin Probst

Caitlin Probst's work experience includes:

1. Director of Marketing at Zhou Nutrition since February 2020. Caitlin has led the brand and creative teams through website and product line updates, as well as digital marketing overhauls, resulting in significant growth in the direct-to-consumer channel.

2. Creative Director at Zhou Nutrition from September 2018 to February 2020. Caitlin worked closely with the marketing team and other creative professionals to lead branded content initiatives, including website updates, product photography, videos, and ads.

3. Content Strategist at Degreed from April 2015 to September 2018. Their role involved driving high-quality YouTube views, leading brand strategy, and creating effective messaging and campaigns for the company's website, product marketing, and client communications.

4. Managing Editor and Social Media Manager at Degreed from May 2015 to August 2017.

5. Director of Social Media at Altra Running from August 2013 to March 2015.

6. Social Media Director at Icon Health and Fitness from October 2011 to May 2013. Caitlin managed a team and oversaw the growth and campaigns of multiple fitness brands, utilizing various social media platforms and launching marketing campaigns.

Caitlin Probst attended Utah State University from 2008 to 2012. During this time, they pursued a degree in Journalism with an emphasis in Corporate Communications. Their field of study focused on Public Relations, Advertising, and Applied Communications.