Zijerveld
Monique Kouwenhoven is an experienced marketing professional with a diverse background in brand management, innovation, and category development. Currently serving as the Marketing Innovation Manager at Velder, Monique oversees marketing initiatives for Dutch and foreign cheeses across various channels. Previous roles include International Category Development Manager for Zijerveld, Change Owner and Project Manager for FrieslandCampina, and several marketing positions at Johnson & Johnson and Gaba. Monique's expertise encompasses project management, trade marketing, and strategic brand leadership, supported by a Bachelor’s degree in Food & Business and the IPMA C1 certification in Project Management.
Zijerveld
Through the years, Zijerveld has acquired a strong position in the traditional, retail and export channels. This gives our products the opportunities they deserve, whether they are sold in cheese specialty shops, supermarkets or on the international market. Every sales channel requires a unique approach and expertise. That is why Zijerveld has four commercial divisions: Classic Retail & Out of home, Retail Benelux, International Markets and Trade. This makes us truly at home in all markets.