Linda Yu

Linda Yu is an accomplished marketing professional with extensive experience in lifecycle and CRM strategies. Currently serving as the Director of Lifecycle & CRM at Zillow since April 2019, Linda leads a team of over 20 marketers and is responsible for B2C marketing initiatives, focusing on personalization, customer identity, and AI-driven enhancements. Previously, Linda held key roles at Vacasa and Avvo, contributing to growth and B2B marketing strategies. Linda's career began at Expedia, Inc. with progressive roles in email and SEM marketing, and encompasses experience as a Senior Account Manager at Muse International and a Buyer at Target. Linda holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor of Business Administration from the University of California, Berkeley, Haas School of Business.