Don Seaberry

Don Seaberry is a seasoned professional in digital marketing, currently serving as Vice President of Paid Search and E-Commerce at Zimmerman Advertising since July 2022, where significant achievements include scaling the search engine marketing team and achieving a 35.54% year-over-year increase in paid search spend. Previously, Don held various leadership positions, including Director of Paid Search at Planet Fitness, and Director of Digital Marketing at Genesis Financial Solutions, demonstrating expertise in driving customer acquisition, engagement, and the successful execution of digital marketing campaigns. With a strong background in search engine marketing dating back to 2006, Don has worked with several organizations, enhancing marketing performance through effective PPC strategies, team management, and training initiatives. Don's educational background includes a Bachelor's degree in Information Technology with a focus on Advanced Business Analytics from the University of Phoenix and a course completion in Data Science from Johns Hopkins University.