Jennifer Dyer

Jennifer Dyer is an experienced media professional currently serving as the Group Media Planning Director and Digital Media Director at Zimmerman Advertising since April 2023, where responsibilities include managing day-to-day media operations and overseeing comprehensive budgets for interactive media campaigns. Dyer has a strong background in digital marketing, having previously held the position of Regional Digital Director at Sincro from September 2020 to January 2023, where strategic digital marketing opportunities were developed for regional dealer associations. With extensive experience across various roles, including Sr. Media positions at Martin Retail Group and Agency 720, and foundational roles at GTB, Mediaedge, Doner Advertising, DGWB Advertising & Communications, Bozell, and FCB Global, Dyer has cultivated a robust skill set in media planning and strategy development, complemented by a BA in Communications with a focus on Advertising from California State University, Fullerton.