Grace Gu

Grace Gu is an experienced professional in omni-channel and e-commerce business management, currently serving as the Omni-channel & E-commerce BD Manager at Zimmermann since June 2019. Responsibilities include developing online business strategies and brand strategies specifically for the China market, overseeing digital marketing and pricing strategies, managing P&L, sales targets, and annual promotions, as well as optimizing logistics, fulfillment, and customer service. Previous roles include Director of APAC E-commerce & Omnichannel at Lacoste, where Grace was accountable for profit and loss, marketing plans, and the integration of online and offline channels, as well as Ecommerce senior manager at Pernod Ricard, overseeing significant growth in B2B and B2C e-commerce. Educational qualifications include an Executive MBA from Harvard University, studies in Corporate Strategy at the University of London, and a Bachelor of Engineering in Fashion and Engineering from Donghua University.