Annalena Weidner

Annalena Weidner has a diverse and extensive work experience in various roles and companies. Annalena'smost recent position is as a Senior Revenue Operations Specialist at Zivver, where they focus on bridging the gap between sales, marketing, and customer success to drive better alignment and revenue growth. Annalena manages and executes projects related to revenue attribution, CRM hygiene, data enrichment, process improvements, and optimizing Zivver's e-commerce website. Prior to this role, they were a Senior Marketing Operations Specialist at Zivver, where they expanded their responsibilities to include implementing predictive lead scoring and optimizing the HubSpot/Salesforce integration. Before joining Zivver, Annalena worked at Textkernel as a Medior Digital Marketing Coordinator, where they managed various aspects of digital marketing, including website management, social media marketing, and paid campaigns. Annalena also has experience as a Marketing & Communications Intern at Arvato SCM Solutions, where they worked on creating and improving the international website and strengthening the company's employer brand. Annalena's early career includes a corporate study program with Deutsche Telekom, where they gained valuable professional experience in billing management and customer value management through positions at T-Systems International GmbH and T-Mobile Netherlands.

Annalena Weidner completed their Bachelor of Arts in Business Administration from Provadis School of International Management & Technology from 2015 to 2018. Additionally, they obtained several certifications in various marketing-related courses from institutions such as Coursera and HubSpot Academy. These certifications include "AI For Everyone" from Coursera in March 2019 and multiple certifications from HubSpot Academy, such as "Email Marketing," "Contextual Marketing," "HubSpot Reporting," "Revenue Operations," "HubSpot CMS For Marketers," "Inbound Marketing," and "HubSpot Marketing Software," all obtained between 2022 and 2023.