Carlos Borges

Carlos Borges is currently the Managing Director at Zmes, specializing in omnichannel and business strategy, particularly within the Pharma and Life Science sectors. With over 20 years of experience, they have held significant roles in various agencies including BETC, SapientNitro, and Wunderman, where they contributed to transforming agencies into multinational full-service firms. Carlos has built and led diverse teams, focusing on strategic thinking, innovation, and data intelligence to create impactful marketing solutions for clients such as Sanofi and Unilever. Their educational background includes degrees in Communication with an emphasis on Marketing and ongoing studies in UX/CX Strategy.