Aarthi Kamaraj

Aarthi Kamaraj is a seasoned marketing professional with a strong focus on product marketing and customer retention strategies. Currently serving as the Lead Product Marketer at Zoho since January 2017, Aarthi has developed comprehensive marketing strategies aimed at revenue growth while identifying product gaps through competitor benchmarking and customer feedback. Prior experience includes a role as a Social Media Marketing Intern at FixNix, Inc., where Aarthi managed social media accounts and produced promotional content for product compliance. Additionally, Aarthi interned at Reliance Trends Limited, contributing to sales growth through effective visual merchandising and customer surveys. Aarthi holds a Master of Science in Business Analytics from the University at Buffalo and an MBA in Marketing from Amrita School of Business in Bangalore.