Arokia Vimal

Arokia Vimal is an experienced marketing professional currently serving as the Event Tech Expert and Lead Product Marketer for Zoho Backstage since June 2022, where responsibilities include enhancing event management software for organizers. Arokia also holds the role of Lead Product Marketer and Growth Marketer for Zoho Backstage. Prior experience includes serving as a Performance Marketing Consultant at Brandupwise Marketing, where Arokia developed ROI-driven digital marketing strategies for businesses in New Zealand and Australia. As Co-Founder and Marketing Strategist at Hygge Journeys, Arokia helped organize over 60 treks for more than 700 travelers. Previous roles also encompass Digital Marketing Executive at Red Maple Digital and various marketing internships, including responsibilities in social media management and SEO. Arokia Vimal holds a Bachelor of Engineering in Computer Science from Jeppiaar Engineering College.