Lori Peters

Lori Peters is an experienced marketing professional with a demonstrated history of leadership in strategic marketing roles across various industries. Currently serving as a Senior Marketing Manager, Public Safety at ZOLL Medical Corporation since April 2020, Lori manages the North American channel marketing team and develops customized marketing plans to support a $50 million account business. Previous positions include Senior Marketing Manager at Cardiac Science, where oversight encompassed all North America marketing efforts, and Senior Marketing Manager at Fiskars Brands, focusing on marketing program development for a diverse product portfolio. Lori’s experience also includes a Global Director role at Pacific Cycle, where responsibilities involved consumer marketing strategies for Schwinn and Mongoose brands, and earlier marketing roles at Newell Rubbermaid and the Wisconsin Milk Marketing Board. Lori holds a Bachelor of Arts in Communication and Media Studies from the University of Wisconsin-Madison.