Elena Marcazzan

Consumer & Shopper Insights Manager at ZONIN1821 Group

Elena Marcazzan is an experienced marketing professional specializing in consumer and shopper insights. Currently serving as the Consumer & Shopper Insights Manager at Zonin1821 since October 2021, Elena has a robust background in brand management and product development. Prior experiences include roles as Brand Manager at Zuegg from September 2018 to September 2021, Senior Category Food at Ctm altromercato from October 2017 to July 2018, and Product Manager at Hero Italia S.p.A. for over a decade from October 2005 to September 2017. Elena holds a Laurea Magistrale in Marketing & Comunicazione and a Laurea triennale in Economia aziendale/manageriale, both from Università degli Studi di Verona, completing studies there from 2005 to 2009 and 2001 to 2005, respectively, and is a graduate of Istituto tecnico commerciale “M.O.L. Dal Cero” di San Bonifacio (VR) from 1996 to 2001.

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ZONIN1821 Group

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Founded in 1821 in Gambellara, Veneto, ZONIN1821 is a group that produces quality Made in Italy products, renowned for having contributed to the international export of Italian wine-growing culture and its valued products. The beating heart of this all-Italian entrepreneurial reality is the Zonin Family, which for seven generations and over two hundred years of history has cultivated, interpreted and handed down a unique cultural heritage with a progressive look to the future: care for the territory, enhancement of local wine-making traditions, respect for biodiversity, technical experimentation, innovation in production processes and sustainable development are the elements that express the company's DNA. Present in over 140 countries around the world thanks to the support of over 500 associates who work in Italy and in four branches (United States, United Kingdom, China and Sweden), the group promotes these values through the synergy of complementary brands that it has created or acquired during the course of its history. With production spread over a surface area of more than 4,000 hectares, the group produces and distributes not only still wines and sparkling wines under the ZONIN brand, but also the prestigious wines of the family’s Italian estates: Ca’ Bolani in Friuli, Castello del Poggio in Piedmont, Tenuta Oltrenero in Lombardy, Castello di Albola and Rocca di Montemassi in Tuscany, Masseria Altemura in Apulia and Principi di Butera in Sicily. These excellent Made in Italy products are joined by the wines produced in the two foreign estates: Barboursville Vineyards in Virginia, United States, and Dos Almas in Chile. In the different estates, the wine production activity is complemented by hospitality. The importance given to this activity has a considerable symbolic meaning, since it expresses the role of ZONIN 1821 in promoting education in this sector, respecting the typical diversities of each territory and promoting local know-how.


Headquarters

Gambellara, Italy

Employees

501-1,000

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