Ricardo Sonoda

Ricardo Sonoda serves as CFO at Zoop since April 2023, bringing extensive experience in financial leadership across various companies. Previously, Ricardo held CFO positions at Provi, CashMe, PicPay, Banco Olé Consignado, Webmotors, and iZettle, managing key financial functions such as FP&A, accounting, and risk management. Noteworthy contributions include financial restructuring, development of credit risk policies, leadership in pre-IPO processes, and implementation of innovative business strategies. Ricardo's educational background includes a C-Level degree in Leadership, Innovation, and Strategy from FGV EAESP, an MBA in Executive Finance from Ibmec, and a degree in Business Administration from FAAP.