Alexandra B.

Alexandra B. has extensive experience in data analysis and market research. Alexandra has worked as a Lead Market Analyst at zooplus, where they led the analysis and creation of models to detect deviations, measure marketing actions, and improve sales. Prior to that, they worked as a Data Scientist at IKEA España, where they identified relevant data sources for analysis, created models to support different business units, and aligned data projects with organizational goals. Alexandra also has experience as a Data Scientist at VERIFICA, where they developed credit collection strategies and optimized client portfolios. Alexandra has held various roles in data analysis and market research at companies such as fifthplay nv, Cegedim, NetworkingCOnsultants, Specialist Rendering Services. LTD., TNS, LAH London, and Imperial London Hotels.

Alexandra B.'s education history includes earning a Master's degree in Advanced Methods of Applied Statistics from UNED in 2013-2014. Before that, they obtained a Master's degree in Research and Marketing Techniques from Universidad Autónoma de Madrid from 2007-2009. Alexandra also holds a Bachelor's degree in Business from Universidad Complutense de Madrid, earned in 2003-2007. In addition, they completed several short-term programs, such as E-Marketing and Community Manager from Centro de Estudios Financieros de Madrid in 2011, Merchandising and Communication at Point of Sale from Cámara de Comercio de Madrid in 2007, and visual merchandising and window dressing from Cámara de Comercio de Madrid, also in 2007.