Bettina Litschka

Bettina Litschka currently serves as Senior Customer Research Manager at zooplus since February 2023, where responsibilities include the end-to-end management of international client research projects across more than 20 countries, statistical analysis of data sources, and stakeholder consultation. Prior experience includes a nearly two-decade tenure at ÖAMTC as Project Leader for Market Research and Customer Experience, focusing on quantitative and qualitative research, project management, and strategic recommendations. Earlier roles include Junior Consultant at Interconnection Consulting, Assistant to Technical Management at ANDRITZ, and positions in telephone marketing and client advisory services. Bettina holds a Magistra degree in Economics from WU (Vienna University of Economics and Business).