Vasha Azoor

Vasha Azoor is an accomplished senior manager with extensive experience in customer research and insights, currently serving as the Senior Manager Customer Research at AustralianSuper since May 2021. Vasha has established a strong focus on customer centricity and member empowerment, driving initiatives such as the Member First Program and a streamlined product concept testing methodology. Prior roles include Senior Manager Innovation Insights at Potentiate, where Vasha led extensive customer experience programs, and Customer Insights Manager at Target Australia, working on impactful research strategies. With a rich background in consumer insights from companies like L'Oréal and Nielsen, and a Master's in Business from Monash University, Vasha has consistently utilized innovative approaches to enhance customer engagement and deliver actionable insights across various sectors.