Iwona Szklarska

Iwona Szklarska is a Senior Campaign Manager at zooplus since August 2023, bringing extensive experience in digital marketing and campaign management. Previously, Iwona was a SEM/SEO Team Coordinator at nazwa.pl, where responsibilities included supervising marketing activities, budget implementation, and conducting operational and business analyses. With a background as a Digital Manager at Eskadra and a Digital Marketing Specialist at Silvermedia, Iwona has successfully coordinated various marketing campaigns across multiple platforms, optimized KPIs, and maintained client relationships. Early career roles as a Junior Marketing Specialist and Marketing Assistant have further developed Iwona's expertise in social media management, content creation, and market analysis. Iwona holds a Master’s degree in Psychology from Jagiellonian University, earned in 2017.