Zooplus
Maria Dorao Huertas is a seasoned professional in digital analysis and conversion rate optimization, currently serving as CRO & Digital Performance at Philip Morris International and as a mentor for the Data Informed Design course at UXER SCHOOL. With experience as a Senior Data & CRO Analyst at Tribal Worldwide Spain, Maria has led analytical strategy and user behavior analysis to optimize performance across various projects. Previous roles include positions at t2ó, Merkle España, BlaBlaCar, and Nestrategia Diseño, where Maria focused on digital analytics, marketing strategy, and campaign optimization. Maria holds a Master's degree in Web Analytics from KSchool and a Bachelor's degree in Marketing and Market Research from Universidad de Sevilla.
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Zooplus
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Zooplus AG, also known as zooplus.de, is a Germany-based retailer of pet supplies. The Company markets products mainly through its online stores. The Company offers over 8000 products, including dry and wet pet food and food supplements, accessories, including toys, care products, and hygiene products, scratching posts, dog baskets. It sells food and accessories for dogs, cats, small animals, birds, reptiles, fish and horses and delivers the goods to approximately20 countries. The Company also provides a range of free content and information accessible through its Websites, such as veterinary and other animal-related advice, as well as interactive features, such as discussion forums and blogs. It operates through a number of subsidiaries, such as bitiba GmbH, matina GmbH, zooplus services Ltd, zooplus polska zoo, zooplus services ESP sl, zooplus france sarl, zooplus Pet Supplies and Trade Ltd, and zooplus italia Srl.