Vinicius Mathias

Vinicius Mathias has a diverse range of work experience in marketing and business development. Vinicius currently holds the position of Global Marketing Manager at Zoox Smart Data, where they have successfully coordinated teams, increased qualified leads, and transformed the marketing strategy towards a performance-driven approach. Prior to this, Vinicius worked as an Estrategista de Growth & Sócio at MVP WORDS, where they were responsible for capturing the majority of the company's business and implementing improvements in UX, UI, and conversion rates. Vinicius played a vital role in developing the brand's identity, expanding partnerships, and creating a sustainable business model. Vinicius also worked as a Marketing Innovation Manager at ID Ethnos, driving paid media campaigns, optimizing digital marketing efforts, and achieving recognition at the Cannes Festival. Vinicius showcased their strategic planning skills by developing annual marketing plans, conducting market analysis, and overseeing the launch of an e-commerce channel. Additionally, Vinicius gained experience as a Gerente de Marketing Jr. at Ashford Communities, Senior Marketing Analyst and Analista de Marketing Pleno at MJV Technology & Innovation, Marketing Consultant at Mercado Da Família, Director of Operations at Hooked On, Sushi Xpress, and Marketing Assistant at Farmers Market – San Diego – CA. Vinicius began their career as an Estagiário em Administração e Marketing at Grupo Trigo, where they gained valuable experience in administration and marketing. Throughout their career, Vinicius has consistently demonstrated their ability to develop effective strategies, optimize marketing activities, and drive business growth.

Vinicius Mathias completed their Bachelor's Degree in Marketing from Centro Universitário da Cidade in 2009. In 2010, they pursued a Master of Business Administration (M.B.A.) in International Relations and Affairs from the University of San Diego, which they completed in 2012. In 2023, Vinicius obtained a Product Manager certification from Cursos PM3. Additionally, they have obtained various certifications, including Inbound Certification from HubSpot in 2016 and 2017, and Agile Management certification from Pontifícia Universidade Católica do Rio Grande do Sul. Vinicius also received certifications in Agile Meets Design Thinking, How to Rock in Rio, Otimização de Busca (SEO), Professional Certified Marketer (PCM) from AMA Houston – American Marketing Association, Profissional qualificado do Google Ads, Seminário de treinamento de Analytics from Google, Marketing Digital de Alta Performance from ComSchool International, and Programa Growth Hacking from StartSe.