Roberto Gomez-Salazar

Roberto Gomez-Salazar is an experienced senior advisor specializing in corporate culture, currently serving at Birdge Strategic Advisors since January 2022, and as an advisor to the CEO of Zoppas Industries Heating Element Technologies since June 2020. Prior roles include executive advisor and coach at Grupo Calidra, and country manager for EF Education First, overseeing operations in Mexico, Central America, and the Caribbean. Roberto has a strong track record in commercial strategy development, having established Collage Group's presence in Latin America as its Director and served as Commercial Director at Laureate Education, where significant growth in student loyalty was achieved. Earlier experience includes leadership roles at CEMEX, Grupo Industrial Lala, and Procter & Gamble, contributing to sales growth and operational excellence. Roberto holds an MBA in Marketing from The University of Texas at Austin, a Diploma in Consumer Respond Management from Tecnológico de Monterrey, and a Bachelor of Business Administration in Marketing from Instituto Tecnológico Autónomo de México.