John Lawless is an experienced taxonomist with a strong background in content analysis and management across various industries. Currently at Zoro US since May 2019, John drives taxonomy and product content design to enhance e-commerce performance. Prior roles include Senior Content Analyst at Codifyd and Online Content Analyst at Grainger, where John led teams, collaborated on extensive category optimizations, and implemented significant changes for improved customer experiences. Earlier career experiences include content management positions at American Hotel Register Company and roles that contributed to sales growth at Ecolab. John holds a Bachelor of Science in Business Management from St. Cloud State University.
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