Callum Brazier

Callum Brazier is an experienced professional currently serving as a Strategy Insights & Planning Associate Consultant at ZS since August 2021, where responsibilities include conducting in-depth qualitative market research to understand customer preferences and behaviors, as well as designing and executing various feedback collection methods such as interviews and focus groups. Previously, Callum worked on strategy-based projects as a Strategy Insights and Planning Associate, focusing on customer-centric digital marketing initiatives and fostering collaboration among cross-functional teams. Academic credentials include a Master's degree in Business Analytics and a Bachelor's degree in Medicinal and Pharmaceutical Chemistry from Wake Forest University, along with a research fellowship in Chemistry at the same institution, where Callum studied nitroxyl reactions.