Ryan Scharffenberger

Ryan Scharffenberger is an accomplished marketing executive with extensive experience across multiple industries. Currently serving as the Chief Marketing & Profitability Officer at Z'Tejas since September 2024, Ryan previously held the position of Vice President of Marketing at Freebirds World Burrito from January 2023 to September 2024. Ryan's background includes significant roles at YETI as Sr. Manager of Global Integrated Marketing, Checkers Drive-In Restaurants as Senior Manager of Integrated Marketing, and as the Founder of ROSdigital. Other notable positions include Associate Director of Business Strategy & Innovation at Rockfish, Digital Marketing Manager at Sonic Drive-In, and Account Executive at HeBS Digital. Ryan holds a Bachelor of Arts in Advertising, Marketing, and Strategic Communication from the University of Oklahoma.