Alicia Petralia

Alicia Petralia has a diverse work experience spanning several industries. Alicia is currently the Head of Media at Zulu Alpha Kilo Inc. where they oversee media operations. Prior to this role, they worked as the Digital Media Director at Bensimon Byrne, leading a team in developing and implementing media strategies for North American clients. Alicia also held positions at Initiative, Mindshare, Northern Lights Direct, and First Media Group Inc., focusing on media planning and buying, as well as campaign execution for various clients. Early in their career, Alicia worked as an Administrative Assistant at Envision Sales Inc. and as a Receptionist at Viventia Biotech.

Alicia Petralia pursued their education in digital analytics at George Brown College from 2016 to 2017. During this time, they obtained a degree in Digital Analytics. Additionally, Alicia has earned certifications in Facebook Media Planning Professional from Facebook in December 2020 and Google Ads Search Certification from Google Ads in September 2020.