Julie Labin

Julie truly lives and breathes their tagline – coconut is everything to her. She brings her infectious laugh and passion for coconut to make her dream a reality every single day. Most of all, she loves people and is laser focused on their customers (especially when that means helping them get more coconut!)

After coconut and its electrolytes helped her to recover from an accident, she realized her mission in life is to share the power of coconut with as many people as possible. Julie journeyed across 4 continents, countless jungles, and dozens of small fruit farms, as she searched the planet for the purest, most flavorful coconuts. She finally found them among the lush shores of the Philippine Islands, harvested from the wild and untouched by pesticides or industrial farming equipment. And in 2015 Zuma Valley was born in Malibu, California.

Julie’s path to wellness took her to Malibu, a tranquil oasis where the warm sands of Zuma Beach meet the sun bronzed hills and sea breezes of Zuma Canyon captivated and healed her. On the advice of her doctor, Julie began to incorporate pure coconut water and coconut foods into her diet and sensed a healing shift. Prior to Zuma Valley, she worked to preserve this magical place that nurtured her in her role as Director of Sustainability for The Malibu Country Mart, where she founded the Green Initiative Program and led its LEED certification. Before hearing the siren call of coconut, Julie was pursuing a globetrotting career in international diplomacy. After graduating from UCLA, she lived in Washington, DC, Brussels, and Madrid working on US-European relations in foreign governments.